Originally, campaign songs were simple affairs, or written with the candidate in mind. Both Teddy Roosevelt, for his 1912 independent campaign, and Dwight D. Eisenhower had songs specifically about them. Here is a nice list of older campaign songs Other presidential hopefuls, such as JFK, used optimistic songs-i.e. "High Hopes." Candidates also have been known to mis-step when choosing a song- most notably Ronald Reagan's attempted use of the anti-war "Born in the U.S.A."
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Campaign songs, though they may seem frivolous, are often an integral part of the presidential campaign. They will probably play a huge role in raising the emotional stakes in an already emotional race. Music will also play a huge role in defining the candidates' images, especially following a president that was viciously attacked by musicians.
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As a parting thought, below is a song that should be considered the people's campaign song in choosing a candidate and president.
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